Property Transformation
Before: Struggling grass in central courtyard
After: Permanently green gathering space
New pet areas residents love
Resort-style pool area with putting green
See how this apartment complex reduced costs by 75% and increased occupancy rates with strategic turf installation
Permian Plaza Apartments, a 156-unit complex in downtown Midland, was struggling to compete with newer properties while managing escalating maintenance costs.
With multiple courtyards and common areas totaling 22,000 sq ft, monthly water bills exceeded $5,500 during summer. Stage 4 restrictions made it impossible to maintain attractive grounds, hurting curb appeal.
As newer complexes opened with modern amenities, occupancy dropped to 82%. Dead grass and brown patches made the property look dated and poorly maintained, despite significant investment in other upgrades.
Eight separate buildings with individual courtyards required coordinated maintenance schedules. The landscaping crew of 3 full-time employees couldn't keep up with mowing, irrigation repairs, and replanting.
Designated pet areas were constantly damaged, creating bare dirt patches that turned to mud. Pet owners complained about tracking dirt into apartments, while non-pet residents complained about the unsightly areas.
"We were caught in a terrible cycle. Spend more on water and watch it evaporate, or let the grass die and watch residents leave. Either way, we were losing money."
- Robert Chen, Regional Manager, LMB Properties
We developed a comprehensive renovation plan that transformed Permian Plaza into a modern, water-smart community that attracts premium residents.
We identified high-impact zones: building entrances, pool areas, central courtyards, and pet relief stations. By focusing on these 22,000 sq ft, we maximized visual impact while controlling costs.
Selected a luxury residential product with varied blade heights and realistic color variations. The soft feel and natural appearance elevated the property's perceived value immediately.
Created dedicated pet areas with antimicrobial turf and superior drainage. Added putting greens near the pool and decorative rock gardens to create Instagram-worthy spaces that residents love.
Completed one building at a time over 3 weeks, allowing residents to see the transformation progress. This built excitement and minimized disruption while generating positive word-of-mouth.
The transformation repositioned Permian Plaza as a premium property, delivering immediate financial returns and long-term value creation.
Post-installation surveys revealed dramatic improvements:
"The turf completely changed our property's trajectory. We went from struggling to maintain 82% occupancy to having a waiting list. The ROI was incredible, but the operational simplicity is priceless."
- Robert Chen, Regional Manager
Before: Struggling grass in central courtyard
After: Permanently green gathering space
New pet areas residents love
Resort-style pool area with putting green
Robert ChenRegional Manager, LMB Properties"As a regional manager overseeing 12 properties, Permian Plaza was my biggest headache. The landscaping alone consumed 20% of my time - dealing with contractors, resident complaints, and constant irrigation issues.
When we installed artificial turf, everything changed overnight. Not only did we eliminate the maintenance nightmare, but the property transformed into one of our top performers. We're now at 97% occupancy with the highest resident satisfaction scores in our portfolio.
The financial impact was immediate - we're saving nearly $10,000 monthly while generating an extra $12,000 in revenue. But beyond the numbers, I've reclaimed countless hours to focus on actual property improvements instead of fighting a losing battle with dead grass.
We're now planning turf installations at three more properties. In this market, with these water costs, it's not just smart - it's essential."
Like Permian Plaza, your apartment complex can reduce costs, increase occupancy, and delight residents with beautiful, maintenance-free grounds. Let us show you the possibilities.
Property Manager Hotline: (432) 555-0100